Very effective. I was screaming at the TV with the fire at the campsite with the raging forest fire behind, but as soon as they got to the guy washing his car in the flood, I figured out that it was a metaphor (yes, I actually knew that one without looking it up)
Good ad. Last night on CFRA's Late Night Counsell, the host was outraged that recent polls have indicated that Canadians feel the environment is going to be the top issue in the next federal election. The host and his many callers wanted to know what happened to health care as a top election issue.
Um, do you not remember our green Christmas? The fact that it wasn't even at all cold until JANUARY 9th? We had one pantywaist snowfall in Ottawa in December and that was it. You don't need to call it global warming, but you have to admit that our climate is changing.
I hereby issue this call to Conservatives and conservatives everywhere: wake up. Let's get our collective heads out of our collective asses and, I dunno, come up with a workable plan. We all know it's going to take 10 years to effect any actual sustained behaviour change in Canadians (thanks, Health Canada for that social marketing research!). Perhaps all levels of government and maybe some NGOs and extra-governmental orgs can work together on a harmonized campaign.
Increase the price of gas, oil and hydro. Maybe I'll turn off the lights more often. Jack up the taxes on petrol in all areas except the truly rural and the extreme north). Maybe we'll buy fewer SUVs and 300Ms. Penalize me when I increase my utility usage year after year, and reward me when I decrease the amount of power I use.
For the love of god, don't give me a tax credit for something enviro-friendly. You KNOW that just generates more paper and that sort of defeats the purpose. Just, do something. And make it effective, will you? Then I might consider voting for you, yet again, and letting you break my heart one more time.
Until then, keep it up WWF. Keep up the pressure, Elizabeth May. And John Counsell? Maybe if you weren't so freaking nasty to people who have a legitimate concern about the state of our environment today, you'd actually get someone coherent to call in and debate you.